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Author: Jo Detavernier, SCMP, APR

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Company news

Jo Detavernier participates in Crisis Comms Mastery event

Crisis Communication Mastery

Jo Detavernier will talk about how crisis communications can become evidence-based at the upcoming Crisis Comms Mastery virtual summit.

From March 24 until March 26, crisis communications experts will once more share their insights on how to prepare for, respond to and resolve a crisis like a PR master. From having the right tools, to getting a rock-solid crisis plan in place, to managing the story, attendees will learn how to make their brand or client ready to weather any storm.

The Crisis Comms Mastery virtual summit is organized by Agility PR Solutions. Attendance is completely free. Among the speakers at the previous edition of the Crisis Comms Mastery virtual summit are Melissa Agnes, Deborah Hileman, and Brad Phillips

Jo Detavernier’s session will revolve around how crisis communications specialists can make their profession a truly evidence-based one through the application of insights from the behavioral sciences, but also by embedding and nurturing a culture of evidence-based practice in their organization.

Anyone who is interested in registering, can do so here.

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Company news

Detavernier Strategic Communication among 19 best Austin PR firms

Austin

Expertise.com ranked Detavernier Strategic Communication among the top 19 Austin PR firms.

Expertise’s research and selection process identifies the top service professionals in over 200 different industries across the major cities in the United States. Every month, Expertise helps over 1 million customers find the best qualified service professionals.

52 PR agencies in Austin have a profile page on Expertise and of those 52, 19 have been selected by Expertise as the very best PR agencies on the Austin market. Among the criteria that Expertise uses to grade agencies are:

  • Reputation: A history of satisfied customers giving excellent recommendations
  • Qualifications: Established in their industry with licensing, accreditations, and awards
  • Experience: Masters of their craft, based on years of practical experience and education
  • Engagement: Approachable and responsive to clients and available for new business
  • Professionalism: Dedicated to providing consistently quality work and impeccable customer service

Detavernier Strategic Communication received an A for Reputation and an A+ for Professionalism (the firm did not receive scores on the other criteria).

A crowded market in an unregulated industry comes with a great many challenges for PR service providers to stand out (I talked about this challenge in this article about PR accreditations) – my team and I will continue to invest and work hard towards providing our domestic and foreign clients with high-quality strategic counsel and support.

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Media relations

Webinar: Introduction to American tech media relations

TechCrunch

On March 25th, Detavernier will host a webinar on American tech media relations with as a special guest Omar Gallaga (WSJ, CNN, Washington Post, NPR).

The webinar will focus on how European tech companies can be successful building their brands and activating demand through media relations on the American market. It is suited for entrepreneurs, marketing managers and PR managers. Topics that will be covered are:

  • The American tech media landscape
  • The American tech media relations toolbox
  • Crafting and pitching stories to American tech media
  • B2B thought leadership in American tech media
  • B2C product pr in American tech media
  • Media relations in times of COVID-19
  • Preparing and giving media interviews
  • Picking the PR tech stack
  • Sourcing consultancy services on the American market

SPECIAL GUEST Omar Gallaga (WSJ, CNN, NPR, Washington Post) will share his thoughts and experiences receiving media pitches on “the other side” and will be available to answer questions during a 15 min AMA session.

No public recording will be made available afterwards to anyone who has not registered.

To register, visit this page.

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Media trainings

Detavernier hosts open media training at FINTECH BELGIUM

Fintech Belgium

FINTECH BELGIUM welcomes Jo Detavernier for a remote open media training on March 2nd.

The content of this evidence-based media training has been developed through an exclusive collaboration with Communication Science Group.

The training will take 75 minutes and will consist of:

  • a look at what the media wants: news value, “desk opinion” and media coverage as a product
  • a look at the Belgian media market (with a special focus on fintech)
  • parenthesis: preparing for media relations abroad
  • preparing for media interviews: message maps, Q&As and “tough questions”
  • evidence-based techniques for designing and delivering messages during a media interview with among others attention for headlining, flagging and bridging
  • one tailor made mock interview with a spokesperson
  • unwritten “rules” concerning attribution, scoops and exclusives
  • following up after media interviews

Anyone interested can register on this page.

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Media trainings

Detavernier and CSG work on an evidence-based media training

Image camera

Detavernier Strategic Communication and Communication Science Group (CSG) are developing an evidence-based media training module together.

More often than not, what executives learn in media training sessions about verbal and non-verbal delivery will for a variety of reasons be based no more than partially (if at all) on empirical research. Trainees will be told that they can not express themselves in negations for example, that they need to repeat messages a magical three times or even that the words they use account for no less than eight percent (!) of the impact of their communication.

Jo Detavernier has been rigorously filtering out all non evidence-based content from his workshops over the last few years, but is now taking things a step further. Detavernier Strategic Communication has entered into a collaboration agreement with Communication Science Group for the development of a one-of-its-kind evidence-based media training module. 

Communication Science Group is a UK-based consulting agency that makes available academic thinkers in applied behavioral science to help marketers and communications professionals become more scientifically grounded. The agency was founded and is led by Richard Chataway, who is one of the most experienced practitioners in behavior change communications in the United Kingdom and has worked for the UK and Australian governments in public health comms. Richard is also the author of the recently published The Behaviour Business (Harriman House) and is a Member of the Board of the Association for Business Psychology.

The module will be in development during the month of July 2020 and will be available exclusively for trainees of Detavernier Strategic Communication from August 2020 on. The content will be taught through both the existing remote and on-site training formats. 

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Media trainings

Virtual media training on June 4

media interview

A new, unique online session will teach participants evidence-based media interview preparation and delivery techniques.

In the 1 hour long online training session Jo Detavernier will explain in clear terms and offer examples and demonstrations on

  • how spokespeople should prepare for media interviews (15%)
  • what the key media interview delivery techniques look like (80%)
  • how interviewees should follow up with the journalist (5%)

Among the delivery techniques that will be taught are bridging, flagging and headlining. Participants will also hear how they need to best prepare and structure their messaging, how the media works (news value, attribution, exclusivities etc.) and what to do once the interview takes place.

Special attention will be given to message development and delivery techniques that are ‘evidence-based’ meaning that psychological research has validated the techniques as being efficient.

After the session, the participants will receive a video recording of the session that will not be made public to anyone else .

Ten percent of the proceeds will be donated to Bookspring, an Austin, TX based non-profit that makes slightly used childrens books freely available to low-income children in central Texas.

TO REGISTER: click on this link to the Eventbrite page.

Did you enjoy this piece on the upcoming virtual media training?

You might also like our article on the importance of evidence-based media trainings.

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Partnerships

Detavernier partners up with Expandify

Expandify

Detavernier Strategic Communication will provide exclusive content to Expandify’s Make it Big in the USA program. Agency clients can participate at a discount.

The Menlo Park, CA based Expandify counsels European companies on their go-to-market strategy in the United States. Expandify is led by Sophie Boutelegier who recently gave us this interview.

The Make it Big in the USA program is a 3-month program in which businesses are guided through the 9 steps they need in order to succeed in the American market. Entrepreneurs and marketing managers will learn how to prepare the business, build a powerful expansion strategy and implement their strategy in a fast and efficient way.

Detavernier Strategic Communication provides exclusive content to the program on how companies can promote their products and services in the American market. Our clients are also offered a discount off the regular price.

The first cycle is scheduled to start on May 4.

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Corporate communications Featured post

Open media training in Austin

tv interview camera

On May 28, Detavernier Strategic Communication will organize an open media training with camera crew at Capital Factory in Austin.

Participants will learn:

  • how to prepare for media interviews (message maps, Q&As, and tough questions among others)
  • how to deliver interviews (covering both verbal and non-verbal delivery with special attention to techniques such as key bridging, headlining, and flagging techniques)
  • how to follow-up after interviews

Delivery techniques taught will be current and evidence-based, giving participants a privileged view on the latest insights that the behavioral sciences spokespeople have to offer.

Registering is easy and can be done through clicking on this link. PRSA members and non-profit executives receive a discount.