Our Approach

Every B2B public relations agency has its own approach to solving problems and generating opportunities for clients. When serving our clients, our approach is to be methodical, accountable, and ethical.

Methodical

We apply the four-step RPIE (Research, Plan, Implement, Evaluate) model to all campaigns we ideate and execute for our clients. The model is intrinsically evidence-based: data is fed into the cycle twice.

First, to help define the objectives and challenges at hand, “What is our current share of voice?” “What does the media consumption of our buyers look like?”, etc. The second point is at the final stage to help evaluate progress in achieving quantifiable objectives. Feedback loops are incorporated to allow quick tuning and optimization whenever needed.

Accountable

We believe that PR consultants should hold themselves accountable for achieving measurable results no matter the type of campaign or program they run for their clients.

Based on desired business outcomes, and applying the framework that has been developed by the International Association for the Measurement and Evaluation of Communication, we help our clients define quantifiable SMART PR objectives pertaining to brand building, demand generation, or other marketing goals.

Ethical

We never accept assignments where our clients’ stakeholders are misled or there is a lack of payment/sponsoring transparency.

Our clients are always presented with a fair assessment of achievable outcomes. We are transparent about our relationships with other parties. We also do not accept referral fees from other agencies and refer our clients to other parties on a merit basis only.

Let's Talk

Austin office

801 Barton Springs Rd 9th floor
Austin, TX 78704

Houston office

1300 W Sam Houston Pkwy S Suite 100
Houston, TX 77042