As the needs and buying behavior of your clients change, so should your PR plan.
We help B2B brands increase their share of voice through valuable content that generates demand and builds their brands on owned, earned and paid media.
Strategic and tactical acumen, an extensive media network, and a data-driven and methodical approach to campaign design and measurement form the main ingredients of our success.
B2B companies that are looking to lift their approach to PR will find in Detavernier Strategic Communication a trustworthy partner.
Bar none, Jo Detavernier is one of the most dedicated, committed, and talented communications and press relations professionals I’ve ever worked with.
Head Of Marketing, Pelco By Schneider Electric
From media relations to blogging to paid social media campaigns and more, we are a one-stop shop for your B2B PR needs.
Product PR and other campaigns run through our multimedia newsroom raise awareness and create demand in business and trade media.
We ideate and produce website copy, blog posts, white papers and other owned content that help clients build their brands and generate demand.
We strategize and plan B2B thought leadership campaigns that put our clients’ expertise in front of their buyers while speaking directly to their problems, needs, and concerns.
We communicate about corporate news and conduct other brand communication. We also provide influencer and/or analyst relations and counsel on corporate sponsorships.
We conceive, plan and execute on digital (display and search advertising) and social campaigns, either organic, paid, or a mix of both, often as part of an integrated public relations campaign.
We audit B2B brands through stakeholder conversations and media analysis (among others), and help companies define key brand building blocks such as brand promise, values, personality, and brand icons. We also advise on B2B brand purpose and corporate activism.
We help companies prepare for crises through the drafting of crisis communications manuals, simulations, desktop exercises and drills. We assist companies in real time when they are hit with a crisis. We also assist with issue monitoring and management.
We prep spokespeople for media interviews through training sessions that cover both message design and delivery, a look at how media products are made, and customized simulated interviews.
A few clients we have served.
On May 6, Jo Detavernier will deliver a two-hour online media training workshop on mastering media interviews for the Centre for Strategic Communication Excellence (CSCE). The Centre for Strategic Communication Excellence is an Australian strategic communication training center offering on-demand, virtual, and in-person professional development programs. These programs are grounded in global best practices and […]
Dutch PR agency KOROKI Communications becomes the first European firm to join the global B2B PR network Vastly, expanding the network’s international reach and strategic capabilities. KOROKI Communications, a boutique PR agency based in Breda, the Netherlands, has officially joined Vastly, the international network of independent, B2B-focused PR firms founded by Detavernier Strategic Communication, marking […]
On 2 April 2026, Detavernier Strategic Communication is hosting a high-value webinar where 100 actionable tips are shared with executives on how to communicate effectively in media interviews. Media interviews have always shaped reputations. In 2026, they shape credibility at scale. Interviews are replayed, clipped, shared, and increasingly indexed by AI systems that treat media […]
Order your copy of the Handbook of Crisis Communication that features a contribution from Jo Detavernier today
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