It's time to

Update your PR Strategy

As the needs and buying behavior of your clients change, so should your PR plan.

We help B2B brands increase their share of voice through valuable content that generates demand and builds their brands on owned, earned and paid media. 

Strategic and tactical acumen, an extensive media network, and a data-driven and methodical approach to campaign design and measurement form the main ingredients of our success.

B2B companies that are looking to lift their approach to PR will find in Detavernier Strategic Communication a trustworthy partner.

Bar none, Jo Detavernier is one of the most dedicated, committed, and talented communications and press relations professionals I’ve ever worked with.

Brooke Christopher

Head Of Marketing, Pelco By Schneider Electric

Our Services

From media relations to blogging to paid social media campaigns and more, we are a one-stop shop for your B2B PR needs.

Public Relations

Product PR and other campaigns run through our multimedia newsroom raise awareness and create demand in business and trade media.

Content Marketing

We ideate and produce website copy, blog posts, white papers and other owned content that help clients build their brands and generate demand.

Thought Leadership

We strategize and plan B2B thought leadership campaigns that put our clients’ expertise in front of their buyers while speaking directly to their problems, needs, and concerns. ​

Corporate Communications

We communicate about corporate news and conduct other brand communication. We also provide influencer and/or analyst relations and counsel on corporate sponsorships.​

Digital + Social

We conceive, plan and execute on digital (display and search advertising) and social campaigns, either organic, paid, or a mix of both, often as part of an integrated public relations campaign.

Brand Strategy

We audit B2B brands through stakeholder conversations and media analysis (among others), and help companies define key brand building blocks such as brand promise, values, personality, and brand icons. We also advise on B2B brand purpose and corporate activism.

Crisis Communications

We help companies prepare for crises through the drafting of crisis communications manuals, simulations, desktop exercises and drills. We assist companies in real time when they are hit with a crisis. We also assist with issue monitoring and management.

Media Training

We prep spokespeople for media interviews through training sessions that cover both message design and delivery, a look at how media products are made, and customized simulated interviews.

Trusted by

A few clients we have served.

Latest News

Jo Detavernier to conduct a PRSA webinar on evidence-based crisis communication

Jo Detavernier to conduct a PRSA webinar on evidence-based crisis communication

On May 15, 2024, Jo Detavernier will conduct a PRSA Learning Webinar on evidence-based crisis communication. In the webinar, Jo will provide an introduction to established and emerging crisis communication research. Among the established theories he will discuss the Situational Crisis Communication Theory, as well as the Stealing Thunder Theory. The former is instructive about […]

How message maps help spokespeople prepare for media interviews

How message maps help spokespeople prepare for media interviews

Message maps are essential tools for spokespeople who need to prepare for media interviews. Spokespeople do well to carefully prepare the messages they want to convey in their media interviews in advance. If they fail to do so, the success of their media performance becomes dependent on the journalist asking the “right” questions, a strategy […]

Jo Detavernier speaks at PRSA Houston PR Day

Jo Detavernier speaks at PRSA Houston PR Day

Jo Detavernier will speak about evidence-based crisis communication at PRSA Houston’s PR Day. The annual edition of PRSA Houston’s PR Day will take place on 22 November this year. At this event, public relations and communications professionals of all levels and from all industries gather together during one day to learn from one another. PR […]


Handbook of Crisis Communication

Order your copy of the Handbook of Crisis Communication that features a contribution from Jo Detavernier today

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Austin office

801 Barton Springs Rd 9th floor
Austin, TX 78704

Houston office

1300 W Sam Houston Pkwy S Suite 100
Houston, TX 77042

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