It's time to

Update your PR Strategy

As the needs and buying behavior of your clients change, so should your PR plan.

We help B2B brands increase their share of voice through valuable content that generates demand and builds their brands on owned, earned and paid media. 

Strategic and tactical acumen, an extensive media network, and a data-driven and methodical approach to campaign design and measurement form the main ingredients of our success.

B2B companies that are looking to lift their approach to PR will find in Detavernier Strategic Communication a trustworthy partner.

Bar none, Jo Detavernier is of the most dedicated, committed, and talented communications and press relations professionals I’ve ever worked with.

Brooke Christopher

Head Of Marketing, Pelco By Schneider Electric

Our Services

From media relations to blogging to paid social media campaigns and more, we are a one-stop shop for your B2B PR needs.

Public Relations

Product PR and other campaigns run through our multimedia newsroom raise awareness and create demand in business and trade media.

Content Marketing

We ideate and produce website copy, blog posts, white papers and other owned content that help clients build their brands and generate demand.

Thought Leadership

We strategize and plan B2B thought leadership campaigns that put our clients’ expertise in front of their buyers while speaking directly to their problems, needs, and concerns. ​

Corporate Communications

We communicate about corporate news and conduct other brand communication. We also provide influencer and/or analyst relations and counsel on corporate sponsorships.​

Digital + Social

We conceive, plan and execute on digital (display and search advertising) and social campaigns, either organic, paid, or a mix of both, often as part of an integrated public relations campaign.

Brand Strategy

We audit B2B brands through stakeholder conversations and media analysis (among others), and help companies define key brand building blocks such as brand promise, values, personality, and brand icons. We also advise on B2B brand purpose and corporate activism.

Crisis Communications

We help companies prepare for crises through the drafting of crisis communications manuals, simulations, desktop exercises and drills. We assist companies in real time when they are hit with a crisis. We also assist with issue monitoring and management.

Media Training

We prep spokespeople for media interviews through training sessions that cover both message design and delivery, a look at how media products are made, and customized simulated interviews.

Trusted by

A few clients we have served.

Latest News

Jo Detavernier will be a guest lecturer at Let’s Talk Science

Jo Detavernier will be a guest lecturer at Let’s Talk Science

The Let’s Talk Science summer school is an annual event at which Flemish universities and non-university institutes of higher education help their researchers hone their communicate skills. This year, event takes place from 4 to 6 July and is hosted by the Ghent University. Jo Detavernier’s lecture will be titled “A media relations survival kit […]

Jo Detavernier contributes to new Handbook on Crisis Communication

Jo Detavernier contributes to new Handbook on Crisis Communication

W. Timothy Coombs and Sherry J. Holladay have released a new, second edition of the Handbook on Crisis Communication. Jo Detavernier has contributed a chapter on evidence-based crisis communication. The Handbook of Crisis Communication offers students, researchers, and practitioners a timely overview of the crisis communication field. Contributions by 50 scholars and practitioners demonstrate various […]

Jo Detavernier participates in Crisis Comms Mastery event

Jo Detavernier participates in Crisis Comms Mastery event

Jo Detavernier will talk about how crisis communications can become evidence-based at the upcoming Crisis Comms Mastery virtual summit. From March 24 until March 26, crisis communications experts will once more share their insights on how to prepare for, respond to and resolve a crisis like a PR master. From having the right tools, to […]


Handbook of Crisis Communication

Order your copy of the Handbook of Crisis Communication that features a contribution from Jo Detavernier today

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801 Barton Springs Rd 9th floor
Austin, TX 78704

Houston office

1300 W Sam Houston Pkwy S Suite 100
Houston, TX 77042

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