It’s time to
Update your PR Strategy
As the needs and buying behavior of your clients change, so should your PR plan.
We help B2B brands increase their share of voice through valuable content that generates demand and builds their brands on owned, earned and paid media.
Strategic and tactical acumen, an extensive media network, and a data-driven and methodical approach to campaign design and measurement form the main ingredients of our success.
B2B companies that are looking to lift their approach to PR will find in Detavernier Strategic Communication a trustworthy partner.
Bar none, Jo Detavernier is one of the most dedicated, committed, and talented communications and press relations professionals I’ve ever worked with.
Brooke Christopher
Head Of Marketing, Pelco By Schneider Electric
Our Services
From media relations to blogging to paid social media campaigns and more, we are a one-stop shop for your B2B PR needs.
Public Relations
Product PR and other campaigns run through our multimedia newsroom raise awareness and create demand in business and trade media.
Content Marketing
We ideate and produce website copy, blog posts, white papers and other owned content that help clients build their brands and generate demand.
Thought Leadership
We strategize and plan B2B thought leadership campaigns that put our clients’ expertise in front of their buyers while speaking directly to their problems, needs, and concerns.
Corporate Communications
We communicate about corporate news and conduct other brand communication. We also provide influencer and/or analyst relations and counsel on corporate sponsorships.
Digital + Social
We conceive, plan and execute on digital (display and search advertising) and social campaigns, either organic, paid, or a mix of both, often as part of an integrated public relations campaign.
Brand Strategy
We audit B2B brands through stakeholder conversations and media analysis (among others), and help companies define key brand building blocks such as brand promise, values, personality, and brand icons. We also advise on B2B brand purpose and corporate activism.
Crisis Communications
We help companies prepare for crises through the drafting of crisis communications manuals, simulations, desktop exercises and drills. We assist companies in real time when they are hit with a crisis. We also assist with issue monitoring and management.
Media Training
We prep spokespeople for media interviews through training sessions that cover both message design and delivery, a look at how media products are made, and customized simulated interviews.
Trusted by
A few clients we have served.
Latest News
March 23, 2025
Media trainings
Jo Detavernier will teach two courses at Let’s Talk Science
Jo Detavernier will be a speaker at the 2025 edition of Let’s Talk Science Summer School. Let’s Talk Science is an annual event where Flemish universities and non-university institutes of higher education help their researchers hone their communication skills. This year, the event will take place from July 1 to 3 and will be hosted by KU Leuven. Jo Detavernier will deliver two lectures this year: A Survival Guide to Efficient Media Interviews This session will equip participants with the skills needed to conduct effective media interviews. It will cover essential verbal and non-verbal delivery techniques, including headlining, flagging, and […]
February 11, 2025
Media trainings
Jo Detavernier will teach a media training course for CSCE in March
On March 27, Jo Detavernier will give a two-hour online workshop on mastering media interviews for the Centre for Strategic Communication Excellence. The Centre for Strategic Communication Excellence is an Australian strategic communication training center offering on-demand, virtual, and in-person professional development programs. These programs are grounded in global best practices and align with the Global Standard of the Communication Profession, as well as the defined Career Paths of Communication Professionals established through extensive research by the International Association of Business Communicators. The intensive two-hour workshop is designed to equip media spokespeople with the skills and strategies needed to successfully […]
November 5, 2024
Media trainings
Jo Detavernier conducts media training course for CSCE in November
On November 19, Jo Detavernier will give a two-hour online workshop on mastering media interviews for the Centre for Strategic Communication Excellence. The Centre for Strategic Communication Excellence is an Australian strategic communication training center offering on-demand, virtual, and in-person professional development programs. These programs are grounded in global best practices and align with the Global Standard of the Communication Profession, as well as the defined Career Paths of Communication Professionals established through extensive research by the International Association of Business Communicators. The intensive two-hour workshop is designed to equip media spokespeople with the skills and strategies needed to successfully […]
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Austin office
801 Barton Springs Rd 9th floor
Austin, TX 78704
Houston office
1300 W Sam Houston Pkwy S Suite 100
Houston, TX 77042
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