As the needs and buying behavior of your clients change, so should your PR plan.
We help B2B brands increase their share of voice through valuable content that generates demand and builds their brands on owned, earned and paid media.
Strategic and tactical acumen, an extensive media network, and a data-driven and methodical approach to campaign design and measurement form the main ingredients of our success.
B2B companies that are looking to lift their approach to PR will find in Detavernier Strategic Communication a trustworthy partner.
Bar none, Jo Detavernier is one of the most dedicated, committed, and talented communications and press relations professionals I’ve ever worked with.
Head Of Marketing, Pelco By Schneider Electric
From media relations to blogging to paid social media campaigns and more, we are a one-stop shop for your B2B PR needs.
Product PR and other campaigns run through our multimedia newsroom raise awareness and create demand in business and trade media.
We ideate and produce website copy, blog posts, white papers and other owned content that help clients build their brands and generate demand.
We strategize and plan B2B thought leadership campaigns that put our clients’ expertise in front of their buyers while speaking directly to their problems, needs, and concerns.
We communicate about corporate news and conduct other brand communication. We also provide influencer and/or analyst relations and counsel on corporate sponsorships.
We conceive, plan and execute on digital (display and search advertising) and social campaigns, either organic, paid, or a mix of both, often as part of an integrated public relations campaign.
We audit B2B brands through stakeholder conversations and media analysis (among others), and help companies define key brand building blocks such as brand promise, values, personality, and brand icons. We also advise on B2B brand purpose and corporate activism.
We help companies prepare for crises through the drafting of crisis communications manuals, simulations, desktop exercises and drills. We assist companies in real time when they are hit with a crisis. We also assist with issue monitoring and management.
We prep spokespeople for media interviews through training sessions that cover both message design and delivery, a look at how media products are made, and customized simulated interviews.
A few clients we have served.
Jo Detavernier will instruct trainees on how to use ChatGPT to prepare for media interviews. Let’s Talk Science is an annual event at which Flemish universities and non-university institutes of higher education help their researchers hone their communication skills. Jo Detavernier will lead the following session at the 2026 edition of Let’s Talk Science: How to […]
South by Southwest (SXSW) is often described as a launchpad for new technology. For B2B tech companies, that framing is misleading. SXSW concentrates a large amount of media attention, but it also creates one of the most crowded and attention-saturated environments tech journalists encounter all year (around 2,800 journalists in 2024). Panels, briefings, off-site conversations, […]
On May 6, Jo Detavernier will deliver a two-hour online media training workshop on mastering media interviews for the Centre for Strategic Communication Excellence (CSCE). The Centre for Strategic Communication Excellence is an Australian strategic communication training center offering on-demand, virtual, and in-person professional development programs. These programs are grounded in global best practices and […]
Order your copy of the Handbook of Crisis Communication that features a contribution from Jo Detavernier today
Austin office
801 Barton Springs Rd 9th floor
Austin, TX 78704
Houston office
1300 W Sam Houston Pkwy S Suite 100
Houston, TX 77042
Detavernier Strategic Communication © 2025