On 18 June 2026, Detavernier Strategic Communication is hosting a high-value webinar where 100 actionable tips are shared with executives on how to communicate effectively in media interviews.
Media interviews have always shaped reputations. In 2026, they shape credibility at scale. Interviews are replayed, clipped, shared, and increasingly indexed by AI systems that treat media coverage as a signal of authority and trust. Yet most media training still relies on intuition, anecdote, or outdated best practices that were never designed for this environment.
This is where this webinar comes in, offering evidence-based advice on how spokespeople can prepare for and deliver media interviews in ways that build equity for both the spokesperson and the brands they represent.
Hosted by Jo Detavernier, SCMP, APR – who brings over 20 years of experience media-training executives and publishing on evidence-based communication in tier-1 trade outlets – the webinar was developed in collaboration with Communication Science Group, a UK-based behavioral science marketing consultancy.
What Will Attendees Learn?
Verbal Techniques: What You Say
Design answers that work in real interviews – not idealized scenarios.
- Build arguments that hold up under pressure
- Structure answers for clarity, recall, and quotability
- Increase precision without losing accessibility
- Maintain control across print, broadcast, and podcast formats
- Adapt messaging for high-stakes and sensitive situations
Non-Verbal Techniques: How You Say It
Shape how audiences judge authority, trust, and confidence.
- Vocal delivery: tone, pace, pitch, and variation
- Facial behavior and emotional signaling
- Gestures that reinforce – or undermine – your message
- Clothing and grooming as credibility cues
Aligning Verbal and Non-Verbal Communication
Ensure consistency between what you say and how you say it.
- Reinforce key messages through delivery
- Avoid contradictions between content and tone
- Strengthen credibility through alignment
Common Pitfalls
What most spokespeople get wrong – and how to avoid it.
- Losing control of answers under interruption
- Over-explaining or under-answering
- Mismatches between message and delivery
- Mistakes in out-of-home interview settings
Who Should Attend?
Designed for both spokespeople and those who prepare them:
- In-house communications leaders responsible for media training
- CEOs and Board Members
- PR Directors and Managers
- Marketing Directors and Managers
- Designated spokespeople and subject-matter experts
The webinar will take place on June 18 from 9:30 to 10:30 a.m. CT.
Registration
A limited number of tickets is available. Register at this link.
