FINTECH Belgium welcomes Jo Detavernier for a remote, open media training on March 2.
The content of this evidence-based media training was developed through an exclusive collaboration with Communication Science Group.
The training will last 75 minutes and will include:
- an overview of what the media wants: news value, “desk opinion,” and media coverage as a product
- an overview of the Belgian media market, with a special focus on fintech
- a brief aside on preparing for media relations abroad
- preparation for media interviews, including message maps, Q&As, and handling “tough questions”
- evidence-based techniques for designing and delivering messages during media interviews, with particular attention to headlining, flagging, and bridging
- one tailored mock interview with a spokesperson
- the unwritten “rules” around attribution, scoops, and exclusives
- best practices for following up after media interviews
Interested participants can register on this page.