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Categories
Company news

Jo Detavernier will be a guest lecturer at Let’s Talk Science

Jo Detavernier will be a speaker at this year’s Lets Talk Science summer school.

Let’s Talk Science is an annual event at which Flemish universities and non-university institutes of higher education help their researchers hone their communicate skills. This year, event takes place from 4 to 6 July and is hosted by the Ghent University.

Jo Detavernier’s lecture will be titled “A media relations survival kit for researchers” – Jo will give the lecture on 6 Juli at 02:00 PM CET.

In the workshop, students will gain insights into:

  • how media organizations produce content;
  • what journalists care for in a story (what constitutes “news?”);
  • how one can best prepare for interviews;
  • what delivery techniques matter the most;
  • how researchers can communicate clearly to a non-academic audience;
  • what to pay attention to when giving tv, radio, print interviews;
  • the written and unwritten laws on attribution and exclusivity;
  • how researchers can work efficiently with professional communicators in their organization;
  • how to correct course when interviews go wrong.

Photo by National Cancer Institute on Unsplash.

Categories
Company news

Detavernier Strategic Communication will provide PR support to Belgian trade mission

From June 4 to 11, HRH Princess Astrid of Belgium will lead an economic mission to Atlanta, New York City and Boston. Detavernier Strategic Communication will manage media relations for the mission in all three cities.

With over 540 participants from 270 leading Belgian companies, this will be one of the largest Belgian trade missions ever organized.  The aim of the mission is to explore further opportunities to strengthen partnerships between Belgium and the United States and to highlight the shared focus of the two countries on technology. The companies that will be visited by the trade delegation to the United States will be a mix of subsidiaries of Belgian companies and local companies that have strong ties to Belgium (in the former group of companies one will find AB Inbev (New York City), Solvay (Alpharetta, GA) and UCB (Smyrna, GA).

Detavernier Strategic Communication will provide strategic counsel and on-site support for the mission’s local media outreach. The agency wil inform local journalists on the program of the mission in their respective cities, pitch select events and set up and staff interviews.

Categories
Company news

Jo Detavernier participates in Crisis Comms Mastery event

Jo Detavernier will talk about how crisis communications can become evidence-based at the upcoming Crisis Comms Mastery virtual summit.

From March 24 until March 26, crisis communications experts will once more share their insights on how to prepare for, respond to and resolve a crisis like a PR master. From having the right tools, to getting a rock-solid crisis plan in place, to managing the story, attendees will learn how to make their brand or client ready to weather any storm.

The Crisis Comms Mastery virtual summit is organized by Agility PR Solutions. Attendance is completely free. Among the speakers at the previous edition of the Crisis Comms Mastery virtual summit are Melissa Agnes, Deborah Hileman, and Brad Phillips

Jo Detavernier’s session will revolve around how crisis communications specialists can make their profession a truly evidence-based one through the application of insights from the behavioral sciences, but also by embedding and nurturing a culture of evidence-based practice in their organization.

Anyone who is interested in registering, can do so here.

Categories
Company news

Detavernier Strategic Communication among 19 best Austin PR firms

Expertise.com ranked Detavernier Strategic Communication among the top 19 Austin PR firms.

Expertise’s research and selection process identifies the top service professionals in over 200 different industries across the major cities in the United States. Every month, Expertise helps over 1 million customers find the best qualified service professionals.

52 PR agencies in Austin have a profile page on Expertise and of those 52, 19 have been selected by Expertise as the very best PR agencies on the Austin market. Among the criteria that Expertise uses to grade agencies are:

  • Reputation: A history of satisfied customers giving excellent recommendations
  • Qualifications: Established in their industry with licensing, accreditations, and awards
  • Experience: Masters of their craft, based on years of practical experience and education
  • Engagement: Approachable and responsive to clients and available for new business
  • Professionalism: Dedicated to providing consistently quality work and impeccable customer service

Detavernier Strategic Communication received an A for Reputation and an A+ for Professionalism (the firm did not receive scores on the other criteria).

A crowded market in an unregulated industry comes with a great many challenges for PR service providers to stand out (I talked about this challenge in this article about PR accreditations) – my team and I will continue to invest and work hard towards providing our domestic and foreign clients with high-quality strategic counsel and support.