South by Southwest (SXSW) is often described as a launchpad for new technology. For B2B tech companies, that framing is misleading. SXSW concentrates a large
Digital trust signals are the publicly visible cues that help journalists verify the credibility of B2B thought leaders by assessing their profiles, content, past coverage,
On May 6, Jo Detavernier will deliver a two-hour online media training workshop on mastering media interviews for the Centre for Strategic Communication Excellence (CSCE).
Data-driven B2B public relations is no longer a nice-to-have. By 2026, it is the baseline for credible media engagement. Journalist research consistently points in the
Dutch PR agency KOROKI Communications becomes the first European firm to join the global B2B PR network Vastly, expanding the network’s international reach and strategic
On 2 April 2026, Detavernier Strategic Communication is hosting a high-value webinar where 100 actionable tips are shared with executives on how to communicate effectively
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