On 12 February 2026, Detavernier Strategic Communication is hosting a high-impact webinar for B2B leaders who want to win more visibility, more credibility, and more
Headlining is a media interview technique that helps spokespeople lead with their most important message so it is heard, remembered, and preserved through journalistic filtering
On November 19, Jo Detavernier will give a virtual lunch talk on how researchers can best use ChatGPT to prepare for media interviews. The workshop
Crisis simulations may be operational exercises at heart, but when they involve first responders, their visibility creates a unique opportunity for organizations to build trust
Effective issue management strategies recognize that when negative coverage emerges before an organization can credibly address stakeholder expectations, disciplined restraint in communication often does more
B2B PR objectives setting requires translating strategic goals into SMART, outcome-level objectives that the PR function fully owns and evaluates through an AMEC-aligned framework distinguishing
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