Newsjacking is one of the most effective ways for B2B brands to insert themselves into an active news cycle when it is done with discipline,
On June 26, Jo Detavernier will give a two-hour online workshop on mastering media interviews for the Centre for Strategic Communication Excellence. The Centre for Strategic
A crisis communication manual translates a company’s intent to communicate in a crisis into clearly defined people, processes, and tools that allow it to engage
Jo Detavernier will teach two distinct courses on media training. Let’s Talk Science is an annual event at which Flemish universities and non-university institutes of higher
Sorry laws define the legal boundary that allows crisis communicators to express empathy after an incident without turning empathic statements into admissions of liability, making
On March 27, Jo Detavernier will give a two-hour online workshop on mastering media interviews for the Centre for Strategic Communication Excellence. The Centre for
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