Jo Detavernier will be a speaker at this year’s Lets Talk Science summer school.
Let’s Talk Science is an annual event at which Flemish universities and non-university institutes of higher education help their researchers hone their communicate skills. This year, event takes place from 4 to 6 July and is hosted by the Ghent University.
Jo Detavernier’s lecture will be titled “A media relations survival kit for researchers” – Jo will give the lecture on 6 Juli at 02:00 PM CET.
In the workshop, students will gain insights into:
- how media organizations produce content;
- what journalists care for in a story (what constitutes “news?”);
- how one can best prepare for interviews;
- what delivery techniques matter the most;
- how researchers can communicate clearly to a non-academic audience;
- what to pay attention to when giving tv, radio, print interviews;
- the written and unwritten laws on attribution and exclusivity;
- how researchers can work efficiently with professional communicators in their organization;
- how to correct course when interviews go wrong.
Photo by National Cancer Institute on Unsplash.