Jo Detavernier will speak about evidence-based crisis communication at PRSA Houston’s PR Day.
The annual edition of PRSA Houston’s PR Day will take place on 22 November this year. At this event, public relations and communications professionals of all levels and from all industries gather together during one day to learn from one another.
PR Day 2023 will be held at Hotel Zaza in Houston’s Museum district. Anyone who is interested in attending (PRSA membership is not required) can register on this page.
Focus areas of the 2023 PR day include communications strategies and tactics, digital content trends and best practices, reputation management, and crisis communication. Jo Detavernier will talk about the latter topic – in his lecture he will elaborate on what evidence-based crisis communication looks like and how practitioners can apply an evidence-based approach in all of the work they do helping organizations prepare for and communicate in crises.
Anyone who is interested in evidence-based crisis communication will find more information on the topic in Jo Detavernier’s contribution to the recently published second edition of the Handbook on Crisis Communication.