On 24 October 2024, Detavernier Strategic Communication organizes a webinar on how communication and marketing professionals can beest prepare their C-suite to media interviews.
The webinar has been designed to help communication and marketing professionals better prepare their C-suite for media interviews.
Jo Detavernier will lead the session, which will be divided into two parts: the first will focus on organizing effective media training sessions for leaders, while the second will provide best practices for ongoing support and preparation for media engagements.
Two of Detavernier Strategic’s expert media trainers will join as guest speakers. Ray Young will discuss optimal preparation for broadcast media interviews, while Sabine Steen-Lakerveld will explore the differences between media interviews in Europe and the United States.
The webinar will cover:
Media trainings
- Structuring the flow of a media training session
- Techniques for designing key messages
- Essential verbal and non-verbal delivery skills
- Sourcing third-party vendors for media training
Daily media management
- Coaching and preparing leaders for interviews
- Staffing interviews effectively
- Post-interview follow-up procedures
The webinar is open to in-house PR, marketing, and corporate communication directors and managers. It will take place from 10:30 AM to 11:30 AM on October 24, 2024.
Click here to register today.