Jo Detavernier will teach two distinct courses on media training.
Let’s Talk Science is an annual event at which Flemish universities and non-university institutes of higher education help their researchers hone their communication skills. This year, the event takes place from 1 to 3 July and is hosted by KU Leuven.
Jo Detavernier will lead the following two sessions at the 2025 edition of Let’s Talk Science:
A Survival Guide to Efficient Media Interviews
Description:
This session will equip participants with the skills needed to conduct effective media interviews. It will cover essential verbal and non-verbal delivery techniques, including headlining, flagging, and bridging. The content has been co-developed with the renowned British behavioral science consulting agency, Communication Science Group, ensuring an evidence-based approach.
Objective:
Participants will learn how to:
- Prepare effectively for media interviews (15% of the session)
- Communicate their messages clearly and persuasively (80% of the session)
- Follow up with journalists after the interview (5% of the session)
Bootcamp: Using ChatGPT to Prepare for Your Media Interview
Description:
This hands-on bootcamp will demonstrate how participants can use ChatGPT to prepare for media interviews. Key use cases include researching journalists and their publications, refining key messages, and anticipating tough questions.
Objective:
Participants will gain practical insights into leveraging ChatGPT for media interview preparation.
The courses are not open to the public. However, Detavernier Strategic Communications is available to deliver tailored training sessions covering the content of both courses for organizations and companies seeking to train and prepare their communicators for media interviews. Contact us today for more information.
Photo by National Cancer Institute on Unsplash.