Jo Detavernier has 17+ years of experience counseling B2B companies on public relations, content marketing and crisis communications. In the first chapter of his career, he worked as a consultant for leading PR agencies in Brussels; since 2015, he has been based in Austin, Texas, where he founded and leads Detavernier Strategic Communication.

Accredited by both the Public Relations Society of America (APR) and the International Association of Business Communicators, (SCMP), Jo holds a Masters in Criminal Justice (Ghent University, Belgium). Additionally, he completed year-long certificate programs in marketing and general management. Jo has published under The Institute for Public Relations and Quadriga Hochschule Berlin. He is a contributor to the Handbook on Crisis Communication (John Wiley, 2022). A current member of the Public Relations Society of America, he is active in the Austin chapter.