The B2B buyer journey is changing fast — AI now shapes how decisions are made, journalists are fewer and busier, and pay-for-play is creeping into places once reserved for merit. Most brands are not prepared for this shift. This webinar shows you exactly how to get ahead of competitors who are still playing by yesterday’s PR rules.
Hosted by Jo Detavernier (SCMP, APR), principal of Detavernier Strategic Communication, and joined by senior consultants Ray Young (broadcast media) and Kennedy Nunez (the perfect B2B pitch), this session gives attendees a practical, modern roadmap for earning the right media — and using it to fuel growth.
You’ll learn how to:
- design a B2B thought-leadership engine that consistently produces results
- organize your team for frictionless, successful pitching
- cast and prepare spokespeople that journalists want to interview
- crack the code of the perfect print/online pitch
- pitch broadcast media and podcasts with confidence
- use earned media to boost AI citations and search rankings
- integrate media relations seamlessly with owned, paid, and shared channels
- unlock strategic PR wins around trade shows
- use ESOV (Excess Share of Voice) to measure PR impact and guide investment
Perfect for leaders at scale-ups and established companies:
- CEOs
- CMOs
- Marketing Directors
- Marketing Managers
- PR Managers
The webinar will take place on February 12 from 9:30 to 10:45 a.m. CT and will include a dedicated Q&A session.
A limited number of tickets is available — first come, first served. Register at this link. Anyone who registers will receive access to the recorded session afterwards.
Upgrade to a “Premium Ticket” and receive an extra 1.5-hour personal consultation focused on strengthening your PR program or plans.