Dutch PR agency KOROKI Communications becomes the first European firm to join the global B2B PR network Vastly, expanding the network’s international reach and strategic capabilities.
KOROKI Communications, a boutique PR agency based in Breda, the Netherlands, has officially joined Vastly, the international network of independent, B2B-focused PR firms founded by Detavernier Strategic Communication, marking Vastly’s first European member.
Founded in 2018, KOROKI has built a tight-knit team of five communication professionals serving clients across sectors such as retail, IT, finance, energy, and sustainability, including Simac (IT services and solutions), Mitsubishi Electric (industrial and energy technologies), and Yource (customer contact and CX services). Its strategic expertise and international orientation align well with Vastly’s mission to foster collaboration among boutique agencies operating in a global marketplace.
Vastly was designed to bring together like-minded boutique B2B PR agencies that value collaboration, knowledge exchange, and collective growth. Members benefit from access to a global network of peer firms for collaboration, referrals, and shared insights, as well as increased visibility through Vastly’s owned media channels.
Membership in Vastly is selective. To qualify, agencies must generate at least 50 percent of their revenue from B2B PR services, have been in operation for a minimum of three years, and earn no more than $3 million in annual revenue — criteria that help maintain a cohesive network of experienced, independent firms.
Jeroen Baardemans, founder and senior strategist of KOROKI Communications, noted that joining Vastly is a natural evolution as more clients pursue cross-border visibility and strategic communication initiatives in multiple markets.
With KOROKI Communications now part of the network, Vastly continues to advance its vision of a truly global alliance of boutique B2B PR firms, enhancing the collective capabilities of members and better equipping them to serve clients with international ambitions.