On November 19, Jo Detavernier will give a two-hour online workshop on mastering media interviews for the Centre for Strategic Communication Excellence.
The Centre for Strategic Communication Excellence is an Australian strategic communication training center offering on-demand, virtual, and in-person professional development programs. These programs are grounded in global best practices and align with the Global Standard of the Communication Profession, as well as the defined Career Paths of Communication Professionals established through extensive research by the International Association of Business Communicators.
The intensive two-hour workshop is designed to equip media spokespeople with the skills and strategies needed to successfully navigate media interviews. Participants will learn how to craft media messages aligned with their communication goals, manage interview dynamics, and handle common challenges. The training will cover both non-verbal and verbal communication techniques.
Course outline:
- Overview of media message creation and alignment with communication goals
- Introduction to message maps and other preparation tools
- Verbal techniques: headlining, bridging, and flagging
- Handling tough interview scenarios: loaded questions, interruptions, and speculative inquiries
- Non-verbal communication essentials: appearance, vocal delivery, and body language
- Rules of attribution: written and unwritten
- Tailored approaches for different media channels (broadcast, print, online, Zoom, podcasts)
The course takes place on 19 November at 7:00 PM CT. Register through this link.