On May 15, 2024, Jo Detavernier will conduct a PRSA Learning Webinar on evidence-based crisis communication.
In the webinar, Jo will provide an introduction to established and emerging crisis communication research. Among the established theories he will discuss the Situational Crisis Communication Theory, as well as the Stealing Thunder Theory. The former is instructive about how organizations should communicate critical news while the latter elaborates on when they should communicate it.
His venture into research from emerging and adjacent fields of academic inquiry will also cover recent findings on the impact of vocal cues on crisis communication efficiency, along with insights into how crisis-biased heuristics can lead communicators astray (and what communicators can do to prevent this from happening).
Finally, Jo will also discuss how practitioners can incorporate an evidence-based approach to crisis communications in their crisis communication plans and training programs.
The webinar’s content expands on the contribution Jo wrote in the second edition of the Handbook of Crisis Communications that was published by John Wiley & Sons in 2023.
More information on the webinar can be found on the registration page. The webinar is available to both members and non-members.