U.S. media relations for European B2B companies

For European B2B companies, few markets rival the U.S.—a single, vast economy where one language dominates and the potential for growth is unmatched. As AI-powered search agents like ChatGPT, Bing Chat, and Claude increasingly guide buyers in researching products and evaluating solutions, media relations have become an even more critical part of B2B companies’ promotional strategies.

Detavernier Strategic Communication helps European companies unlock growth in the U.S. market with PR packages tailored for both start-ups and mid-market firms.

Elevate Program

Our Elevate Program is designed for companies that want a consistent media presence. Each month, we engage media across three tracks: corporate news, product PR, and thought leadership.

Corporate news includes funding, key hires, partnerships, and other announcements. Product PR highlights your new products and services.

Thought leadership places your expertise in front of buyers, showing them how to solve their most pressing challenges.

Through carefully chosen trending topics, timely “newsjacking” of industry developments, and smart sequencing of campaigns (for example, priming an audience with a contributed article ahead of a product launch), we build and sustain momentum for B2B companies’ brands.

Press releases and contributed articles are important tools in this program, with all deliverables written to be both SEO- and GEO-optimized.

Duration: The Elevate Program is available in 6- or 12-month engagements.

Investment: Starting at $3,000 per month

Trade Show Support

Trade shows are prime opportunities to connect with buyers, prospects, and journalists. We help you maximize this visibility.

Our support includes pitching interviews with journalists, distributing a press release announcing your new product or service, and preparing your spokespeople with media coaching. On-site staffing support is also available if required.

Duration: The trade show support package is a one-off project.

Investment: Starting at $3,500 (on-site support is budgeted separately).

Single-Release Campaign

For companies—especially start-ups—that want a single announcement, we draft and distribute a professionally written press release (on either a corporate or product PR topic). Every release is SEO- and GEO-optimized and distributed through our own media contacts as well as via the Newswire wire service.

Duration: The press release is a one-off project.

Investment: $3,000

For Accelerators

All of the above-mentioned services can also be made available to accelerators, where the accelerator purchases one or more services and offers them to its members through a “credits” system.

Let’s Talk About Your U.S. Growth

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Driving Engagement: How to Choose Trending Topics for B2B Thought Leadership

Check out our tipsheet for a clear framework on selecting impactful thought leadership topics!

Austin office

801 Barton Springs Rd 9th floor
Austin, TX 78704

Houston office

1300 W Sam Houston Pkwy S Suite 100
Houston, TX 77042